Interview with PWG's Publisher Marita Kahler

Marita Kahler, publisher of The Perfect Wedding Guide Atlanta has made many contributions to the bridal industry in our region! She not only hosts one of the largest bridal shows in Atlanta, she also brings future brides innovative trends and concepts to incorporate on their special day. In the process of getting ready for the PWG bridal show on February 20^th at the Marriott Marquis, we wanted our brides to get to know Kahler on a personal level! Kahler generously took time out of her busy day to answer some of Lethal Rhythms empowering questions, which can be viewed below.

 

How did you get started with Perfect Wedding Guide?

“During my career in advertising sales management and marketing at Atlanta Magazine, I had the opportunity to oversee the successful launch of their bridal publication.  As Publisher of Atlanta Weddings, I realized how much I enjoyed working with Atlanta’s very talented wedding professionals and decided to focus my career in that area.  Early in 2010 I joined the team at Perfect Wedding Guide and  I was able to contribute to our print product’s redesign which debuted last October. It is very rewarding to see how our total marketing program (including print, online, leads, bridal shows, networking) has contributed to our partners’ business growth.”

What is your favorite aspect of bridal shows?

“That’s tough to answer since there are so many things I love about our bridal shows.  The planning process is fun since we always try to bring new and exciting ideas to our shows.  We bring in beautiful decor and the latest trends, but we also include great fashion shows and planning seminars.  The shows are high energy and give brides everything they need – I guess that is my favorite aspect – we bring Atlanta brides everything they need to plan the biggest day of their lives.”

How many years have you been involved in the Bridal Industry?

“After at least a year of research and planning, I launched Atlanta Weddings in 2007.”

Is there a favorite moment during a wedding that you can recall?

“It is always interesting to see how the bride incorporates her unique personal style into her wedding and reception. There are so many ways to do that and our bridal show helps brides narrow their options.”

Please let us know an attribute about Lethal Rhythms that you find most valuable and why?

“Joel Rabe and his team have always been a favorite partner of mine.  They incorporate their overall marketing knowledge into every project.  It is not just the music or the video, it is how to make the most of the project and ensure its success.”

What will be different about this year’s show compared to last year’s at 200 Peachtree?

“Each show is different depending on the location or backdrop.  We have much more space at the Atlanta Marriott Marquis so we can bring in many more vendors for the brides and, with two fashion shows, it’s over the top.  Plus, we will be announcing the winner of our $35,000 Perfect Country Wedding Giveaway.  I think this may be the biggest wedding giveaway in Atlanta history!”

Will there be any special guest speakers, awards given away, or announcements that we can expect to see at this year’s show?

“We have so much planned!  On the morning of the show (February 20) before the exhibit room opens, Perfect Wedding Guide’s wedding expert Susan Southerland will host a bridal seminar.  Plus, three of our show attendees will receive free one-on-one time with Susan for a little “Wedding 911”.   Prior to each of our two fashion shows, Lethal Rhythms will be hosting a seminar for brides.  We also will be recognizing our three best designed vendor booths, and our winning vendors will be announced early in the show.  Then, as I mentioned, the big announcement of the day will be the winner of our $35,000 Perfect Country Wedding Giveaway, a 3-week radio promotion we are currently running on KICKS101.5FM.  This big giveaway is sponsored by an incredible group of wedding professionals including Savvi Formalwear, Country Club Weddings by Canongate, Funjet Vacations, LETHAL RHYTHMS, Anya Bridal Warehouse, Paris Mountain Photography, Iroff & Son Jewelers, WOW Photobooth, Stargazer Video Creations, Sweet Infinity Cakes, Buds n Bells and Northpoint Tranportation Group.  To enter to win, couples can share their romantic love story on KICKS’ web site from now until Valentine’s Day.  On Valentine’s Day, five lucky couples will be chosen as finalists. Then from February 14-20, you can go online and vote for your favorite love story.  Our finalists will all be introduced at the bridal show and voting will go on until the end of the show when the winner will be announced.  It’s going to be a big day, especially for our lucky winner!

For more information on the $35,000 Perfect Country Wedding Giveaway, visit PerfectWeddingGuide.com or KICKS101.5FM”

Thank you Marita Kahler for responding to Lethal Rhythms questionnaire Our followers and team are extremely excited to be a part of the PWG bridal show this February 20^th!

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